Friday, November 11, 2011

Fact Friday :Children's exposure to soda ads doubled from 2008 to 2010

American children and teenagers are seeing far more soda advertising than before, with blacks and Hispanics the major targets as marketers have expanded online, according to a study released Monday.
The report from the Yale University Rudd Center for Food Policy & Obesity also said many fruit and energy drinks, which are popular with teens, have as much added sugar and as many calories as regular soda.
"Our children are being assaulted by these drinks that are high in sugar and low in nutrition," said Yale's Kelly Brownell, co-author of the report. "The companies are marketing them in highly aggressive ways." To read the full story click HERE. It is very shocking and eye opening. As a reminder American Academy of Pediatrics said such highly caffeinated beverages are not appropriate for children and adolescents. Here are some quick facts about sugary drinks. It is a great reminder!
A 12-ounce can of full-calorie soda typically contains 10 1/2 teaspoons of sugar.
Fruit drinks
An 8-ounce serving of a full-calorie fruit drink has 110 calories and 7 teaspoons of sugar, the same amount found in an 8-ounce serving of a full-calorie soda or energy drink.
Some fruit drink packages are covered with images of real fruit, even though the drinks might contain no more than 5 percent real fruit juice. The ingredients are water and high-fructose corn syrup, or in some cases "real sugar," such as cane sugar.
Iced teas, sports drinks, flavored waters
Full-calorie versions of these drinks typically contain 3 to 5 teaspoons of sugar per 8-ounce serving.
Despite their high sugar content, more than half of sugary drinks and energy drinks market positive ingredients on their packages, and 64 percent feature their "all-natural" or "real" ingredients.

**Info from The Yale University Rudd Center for Food Policy & Obesity
**Info from AAP

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